Livefood UK Ltd. knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting Livefood UK Ltd., you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Does Livefood UK Ltd. Gather?
The information we learn from customers helps us personalize and continually improve your shopping experience at Livefood UK Ltd.. Here are the types of information we gather.

Information You Give Us:
We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, and communicating with you.

Automatic Information:
We receive and store certain types of information whenever you interact with us. For example, like most Web sites, we use "cookies"

E-mail Communications:
To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Livefood UK Ltd. if your computer supports such capabilities. If you do not want to receive promotional e-mail or other mail from us, please adjust your account to reflect this by selecting unsubscribed in the newsletters menu.

What About Cookies?
Cookies are alphanumeric identifiers that we transfer to your computer\'s hard drive through your Web browser to enable our systems to recognize your browser and to provide features such as automatic login and permanent shopping carts for storage of items in your Shopping Cart between visits.
The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of Livefood UK Ltd.\'s coolest features, and we recommend that you leave them turned on.

Does Livefood UK Ltd. Share the Information It Receives?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only with the subsidiaries Livefood UK Ltd. controls and as described below.

We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Promotional Offers:
Sometimes we send offers to selected groups of Livefood UK Ltd. customers. If you do not want to receive such offers, please adjust your account newsletter preference as that is how we will send out our promotions.

Business Transfers:
As we continue to develop our business, we might sell or buy stores or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that Livefood UK Ltd., or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

Protection of Livefood UK Ltd. and Others:
We release account and other personal information when we believe release is appropriate to comply with law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Livefood UK Ltd., our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

With Your Consent:
(In accordance with the Privacy & Electronic Communications Act passed into law 11 Dec 03) - We do not send random marketing emails to personal email addresses (spam), we will only contact you with information of special offers and promotions if you have specifically asked to be kept informed by subscribing to our mailing list.
We will never give your email address to any 3rd parties.

How Secure Is Information About Me?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. Livefood UK Ltd. conforms with the requirements of the Data Protection Act, 1998.
It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

What Information Can I Access?
Livefood UK Ltd. gives you access to the following information about you for the limited purpose of viewing and, in certain cases, updating that information. This list will change as our Web site evolves.

Your Account

What Choices Do I Have?
As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such Livefood UK Ltd. features as Automatic login, and permanent shopping carts. You can add or update certain information on pages such as those listed in the "My Account" pages. When you update information, we usually keep a copy of the prior version for our records.
If you do not want to receive e-mail or other mail from us, please adjust your account to reflect this in the newsletter menu.

Livefood UK Ltd. does not sell products for purchase by children. We sell children\'s products for purchase by adults. If you are under 18, you may use Livefood UK Ltd. only with involvement of a parent or guardian.

Information You Give Us
You provide most such information when you search, buy, post, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you search for a product or make an order provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us); communicate with us by phone, e-mail, or otherwise; complete a questionnaire or a contest entry form; by providing employer, school, or other such information; participate in Discussion Boards; provide and rate Reviews. As a result of those actions, you might supply us with such information as your name, address, and phone number; people to whom purchases have been shipped, including address and phone number; other people; content of reviews and e-mails to us; and financial information, including Social Security and driver\'s license numbers.

Automatic Information
Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; computer and connection information such as browser type and version, operating system, and platform; purchase history; the full Uniform Resource Locators (URL) clickstream to, through, and from our Web site, including date and time; cookie number; and products you viewed or searched for.'
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